Dedicated Email Advertising

Have your marketing email deployed by established and trusted publishers to their engaged subscriber base. Red Crane Media has 114 publishers that offer dedicated email advertising. Schedule a free consultation today and request our full list of publishers to choose from.

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Examples of Dedicated Email Publishers

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Why dedicated email should be a part of your marketing plan

Targeting: We select publishers with audiences that perfectly align to your desired target customers.

Endorsement: The email is fully dedicated to your content except for the publisher’s header, which introduces your offer as a sponsored and trusted message.

Engagement: The email is sent from the publisher’s address that the subscriber is familiar with. This combined with your chosen subject line and creative leads to strong open and click-through rates.

Fast Results: The time from placing a test order to having a full panel of results is only a few days, compared to weeks or months with other channels.

Our Client Testimonials

"Red Crane Media works day in and day out to make sure all of our package insert campaigns run smoothly. I can reach them anytime with questions, follow-up ideas, or business development concepts and they are willing to explore any and all ways to drive growth for my company."

Jake Kinsman
Head of Business Development

When we first engaged Red Crane, we had some under-performing lists that we wanted to replace. When they suggested we test their niche lists, I was cautiously optimistic. A few months later, the results were excellent, and continue to outperform our benchmark conversion rates, even as we’ve scaled. I highly recommend them, the results speak for themselves.

Terry Hockens
Director of Acquisition

As a brand that markets primarily through direct mail, we are always looking for new lists to grow our circulation with. Red Crane’s data has consistently worked for us at scale. In fact, one of their lists is our top-performer company wide. I never hesitate to try any new lists they recommend.

Jordan Sessler
President

Red Crane Media has been absolutely exceptional to work with in monetizing our package insert space. They have exceeding our expectations. We have been able to add significant revenue to our existing business with very limited uptick in effort or resources on our side. Utilizing this partnership has been a big deal for us, particularly in the face of rising costs across the board. Can't emphasize how helpful this partnership has been for me in my role.

Garrett Imeson
Chief Marketing Officer

We used Red Crane Media for our first direct mail test. From data selection to printing, their process has been completely seamless. They're always willing to work closely with us, even helping us segment their customer lists to suit our needs and goals. Our very first mailing with them was profitable and they have continued to help us perfect our targeting and creative ever since. They get my highest recommendation.

Amanda Viscelli
Head of Acquisition

Working with Red Crane has been absolutely amazing. They are aware of our KPIs and fight for the best rates for us every time. I know that every list they present to us is top tier and very much appreciate how much time they put in finding quality leads. Red Crane has helped increase our brands monthly and yearly spend and revenue goals. I would recommend working with them in a heartbeat!

Sharona Tahvilian
Business Development Specialist

Red Crane Media has been a great partner for us. Beyond using the money to underwrite the cost of packing and shipping, the deals from marketing partners are a welcomed incentive for our customers. They constantly bring us new opportunities and are a great partner for us.

Joshua Willard
Chief Executive Officer

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Getting started with dedicated email

How to design a dedicated email creative

Design your email in HTML using a combination of text and images. Some email service providers don’t automatically render images, so an image-only creative could initially show up as a blank email.

Ask the publisher to host your images on their deployment server. You can send them the raw image files and then leave the image source links blank in the HTML. This will support better deliverability.

Doing A/B split testing on subject lines can lead to better open rates. Most publishers can set up a 10/10/80 test. The A and B versions of the subject line are sent to two separate 10% portions of the list. The winning subject line is then sent to the remaining 80%.

How to track results

Add tracking parameters to your URL in the HTML creative. Use a distinct parameter for the publisher and different parameters for each of their lists, if they have multiple ones. You can also use separate parameters for your various offers. Google has a great URL builder tool that makes coding the parameters into the URL string a breeze.

How to pick the right publishers to test

Select a publisher that has a subscriber base that matches your ideal customer targets. Red Crane Media has 114 publishers to choose from. Request our full list and schedule your free consultation. We can help you select the best ones.

What to expect on your first order

First, we work on approval and pricing with each publisher. We send them your HTML creative and approval usually takes a couple days. We negotiate the lowest rates possible. All our dedicated email publishers charge a CPM, which usually ranges from $10/M – $20/M (per thousand emails deployed.)

After approval, we select our desired deployment date from what is available. We can also ask the publisher what days of the week support the strongest open rates.

A few days after the email has been sent, we receive a performance report detailing the total delivered, opened, and clicked.

How to scale after successful testing

Once we have successful test results, we will negotiate lower rates by purchasing multiple deployment packages. We will enable opt-out clauses, when we can, ensuring we secure the best future deployment dates while giving us an option to change or cancel them if performance doesn’t hold up. We also get commitments from publishers, in advance, to provide make-good deployments if specific KPI metrics are not met. This mitigates risk and creates a safe and sustainable way to scale.