Start a Package Insert Program
Red Crane Media has advertisers that are ready to purchase insertion from you today. We handle sales, billing, and insert production. Leaving you to simply receive the inserts and place them in your order shipments.
Why package inserts should be a source of revenue for your business
High Margin: Package insert revenue is incredibly high margin. You already have the logistical infrastructure in place for pick-and-pack shipping or you outsource to a professional 3PL. Clients find that inserts seamlessly integrate into their processes, creating mostly pure profit.
Added Value: When we carefully curate the right third-party advertisers, it enhances the brand experience. Customers appreciate receiving offers such as $10 off a food delivery or a free month of streaming service.
Recurring Revenue: Once advertisers see successful results, they will continue to order every month, year after year. We will build a predictable and consistent source of new revenue.
Our Client Testimonials
"Red Crane Media works day in and day out to make sure all of our package insert campaigns run smoothly. I can reach them anytime with questions, follow-up ideas, or business development concepts and they are willing to explore any and all ways to drive growth for my company."
Head of Business Development
When we first engaged Red Crane, we had some under-performing lists that we wanted to replace. When they suggested we test their niche lists, I was cautiously optimistic. A few months later, the results were excellent, and continue to outperform our benchmark conversion rates, even as we’ve scaled. I highly recommend them, the results speak for themselves.
Director of Acquisition
As a brand that markets primarily through direct mail, we are always looking for new lists to grow our circulation with. Red Crane’s data has consistently worked for us at scale. In fact, one of their lists is our top-performer company wide. I never hesitate to try any new lists they recommend.
Red Crane Media has been absolutely exceptional to work with in monetizing our package insert space. They have exceeding our expectations. We have been able to add significant revenue to our existing business with very limited uptick in effort or resources on our side. Utilizing this partnership has been a big deal for us, particularly in the face of rising costs across the board. Can't emphasize how helpful this partnership has been for me in my role.
Chief Marketing Officer
We used Red Crane Media for our first direct mail test. From data selection to printing, their process has been completely seamless. They're always willing to work closely with us, even helping us segment their customer lists to suit our needs and goals. Our very first mailing with them was profitable and they have continued to help us perfect our targeting and creative ever since. They get my highest recommendation.
Head of Acquisition
Working with Red Crane has been absolutely amazing. They are aware of our KPIs and fight for the best rates for us every time. I know that every list they present to us is top tier and very much appreciate how much time they put in finding quality leads. Red Crane has helped increase our brands monthly and yearly spend and revenue goals. I would recommend working with them in a heartbeat!
Business Development Specialist
Red Crane Media has been a great partner for us. Beyond using the money to underwrite the cost of packing and shipping, the deals from marketing partners are a welcomed incentive for our customers. They constantly bring us new opportunities and are a great partner for us.
Chief Executive Officer
Getting ready to accept package insert orders
Setting your program requirements and limits
The first decision to make is how many inserts you want to include in each package simultaneously. The average is 3 to 5 at a time. Next, we determine the maximum size and weight that can fit into all of your shipments, without causing any postage increases. This average is 5.5” x 8.5” and 0.25 ounces per insert. Finally, we set the deadline for the material to arrive. This is typically 2-4 weeks prior to the distribution month.
Preparing for insert receipt
Inserts will arrive on pallets consisting of multiple boxes. Each box will contain a set number of inserts. For example, a batch of 100,000 inserts may have 20 boxes of 5,000. Each pallet will have a label that can be customized with any specific information you require. We recommend having a unique SKU printed on each label. This way we leverage your existing inventory management system for tracking and updates.
Preparing for insert distribution
Insert distribution is organized by calendar month and our goal is to fill up each month with the maximum number of inserts you want per package. For example, if you’re planning to ship 100,000 packages in February and you want a maximum of three inserts per package, then 300,000 inserts will arrive in January (100,000 from three different advertisers.) These inserts will be set out on the fulfillment lines for package inclusion. Each order shipment will get three inserts placed inside, one from each different advertiser. This will continue until all 300,000 inserts are fully depleted, even if they run late into the following month. New inserts will arrive while you are still distributing the existing inserts. Always make sure to finish the prior inserts before starting any new ones. Some offers are time sensitive, so it is important to always distribute them in order.
Choosing the advertisers to work with
We have a robust network of advertisers to choose from. Once you fill out our program questionnaire, we will present you with live offers from our advertisers. You can then select the best ones based on revenue and relevancy. We have inserts ready to ship to your distribution center immediately.
Growing the program long term
Once we have enough advertisers utilizing your program, we can transition to a nester envelope. This is a single envelope that contains all of the advertiser inserts inside. Your team can place this into each order shipment instead of the individual loose inserts. Red Crane Media will produce and collate this envelope for you, simplifying the receipt and distribution process.